How to really understand keyword density

All it takes is for one of the sites to be a source of spam (web, email, etc.) for the whole IP to get banned. It is something of a copycat set-up to Google, but that's not to say it is without value. If you're writing a piece of evergreen …

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Carryover effects of SEO

Along its path, several artifacts are produced to foster better tracking and management of overall SEO efforts. Claim your listing if not already done so. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Have you seen this …

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Reasons why marketers love Google algorithms

By downloading an app, a fast-food restaurant can identify a person's location, show him how far he is from the nearest outlet, and then provide walking or driving directions to that unit. Merely creating a Facebook page or posting videos to YouTube does not suffice. But you won't have any …

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We've reached a tipping point when it comes to link research

Marketers recognize the value of examining the major social media sites and those who use them. And keyword usage is where on page optimization begins to blend with off page optimization. Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join …

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Headings and meta tags

A concrete visual displays something recognizable as a person, place, or thing. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. You need to understand where you are now in order to accurately assess your future rankings …

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Create an Engaging Web Presence by the use of social media

Analyzing web traffic is at the core of SEO activities. To successfully execute your search strategy, you should build its importance into every aspect of the organization-not just marketing. How do you write a clickable title that will draw people to your site and keep them on there without sounding …

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Google Loves Diversity

Start by getting into the mindset of a casual browser. Google's shifts and tweaks on ranking algorithms are happening more often. What you've learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but …

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Pay attention to page impressions

Your title tag needs to be written for humans - as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it's relevant and readable …

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Things about analytics you have to experience yourself

Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by …

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Learn how to start with anchor text

If the domain has not been renewed during the domain redemption period, the domain is deleted from the domain registry within the next five days. A high authority site will rank much faster than you. The number, accuracy and quality of your business' local citations improve its chances of featuring …

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The hidden agenda of content

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

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This year will be the year of onsite SEO

In SEO planning, instead of frequency, experts use opportunities to see (OTS) or the cumulative exposures achieved in a given time period. In the face of these cluttered conditions, firms continue to seek to be heard. The algorithms of search engines are always changing, and many web owners have suffered …

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What you should have asked your teachers about ROI

Google consistently changes its preferences as to what it 'likes' in a website - this is relevant because when someone searches for a particular product or service on the internet, Google will choose which websites to list in response to the search, based on which ones it thinks are going to …

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The mysterious world of local search

Because there has been quite some news about Google's Penguin update and before that its Panda update, people are blaming those. Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You can also get an SSL certificate for free. Taking the route of …

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Write a 1000+ words article about backlinks

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. It's clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its …

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Interesting cloaking tactics that can help your business grow

Ensuring that users can find your site continuously means gaining long term customers. Depending on your situation, chances are someone has already created something to fulfill your basic requirements. From an integrated communication standpoint, providing consumers with information about a brand's performance on criteria they are likely use becomes the …

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Quick tips regarding googlebot crawlers

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Basically, while in times of building a new site the SEO plan …

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What's the story about quality

Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Or the second page, where a mere 10% of users wander? Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If …

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Focus on ROI Instead of duplication

If you have the content or product that people want to see, it is only natural to attract inbound links. Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. Google's Panda algorithm has …

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Great ideas about backlinks to share with your colleagues

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

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Make a good use of reporting

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

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Metrics aren't always important (and they can be harmful)

Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Being at the top of your game really pays in SEO marketing. Adding your keyword to your page title and URL is the main way that you can have …

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Reasons that marketers love authority sites

Without an XML sitemap, Google spiders have to crawl (read) pages individually, something they don't like. New messages help the individual form cognitive beliefs about the brand and establish a new linkage from her current map to the new brand. If the person says no, they have not done any …

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Unheard ways to achieve success with onsite SEO

Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. To save costs, marketers can automate tweets so that posts are generated on a regular basis; however, followers soon discover that the company does not answer …

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What can Twitter teach you about domain authority

Your SEO efforts are really only as good as the experience you're creating for your target persona. That's why great SEO needs to work in tandem with great content. Google had a very good reason for targeting and penalizing sites with thin and duplicate content. Back in the early 2000's …

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