Let's follow canonical URLs best practise

Facebook sells video advertising in an effort to capture advertising dollars. After the basic SEO technical elements, think about some of the other elements. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Have you ever tried to buy …

more ...

Apply these secret techniques to assist with web crawlers

Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages"). If there is one page which should be optimized for generic keywords, it is your homepage. At first, you will need to do this manually. This increasing demand for highly-specialised information is forcing …

more ...


Hidden facts about analytics

Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. That's why it's called …

more ...


The secret behind web crawlers

When we're creating content, if we don't understand what the purpose is, then that's when we really get confused about what is good and what is just good enough. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed …

more ...

Define your goals with regards to search queries

Many local businesses want to improve their results in Google, but aren't sure where to start. Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the business …

more ...




Analyse your existing static pages

Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. Instead, focus on the quality of the inbound links. You cannot possibly target every search engine that exists. At times, this could be a call to action for further research …

more ...


More focus is put on landing pages

It is very important that you are careful about the various Google search engine guidelines on creating content. Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. It …

more ...



Thinking about anchor text makes everything OK

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. If search users commonly misspell a keyword, you should identify and use it. This keyword list …

more ...


When your use of analysis becomes obsessive

Social tools form a vast (and anarchistic) town square where anyone can post and instantly (yes, within a second or two) reach a billion people. A niche social networking site focuses on an interest, hobby, or demographic group. There are also companies who sit between both camps almost grey hats …

more ...

It's a win-win strategy with an emphasis on web portals

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. The most common solutions to fix this consist of using absolute path URLs (including the "http://www.domain.com" portion) coupled with ensuring that canonical …

more ...

Myths and misconceptions about keyword stuffing

One of the biggest benefits of SEO is stability. While traffic from a PPC campaign can fluctuate based on competition, the amount of traffic (and sales) a first-place search ranking can produce is steady and reliable, as long as your site is up to par. Wikipedia is one of the …

more ...

Thinking about conversion rates makes everything OK

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you …

more ...

Why I hate offsite SEO

SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages …

more ...

Pure Text (URL Listing) Sitemaps

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

more ...

Should more importance be given to sitemaps for search marketing?

There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience …

more ...

Unexpected ways non reciprocal links can help with getting your website noticed

both execute the same functions and possess the same skills. Deciders are individuals who authorize the purchase decisions. Individual lifetime value calculations normally only contain costs for single customers. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base.

Optimise your …

more ...

Write a 1000+ words article about anchor text

A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use …

more ...