Your aim here is to inform the webmaster of the dead link and provide an alternative link, your link. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain …

Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. Using third-party applications will save you time. Customers now …

Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). A common misconception about SEO is that …

You can see this by looking in the upper right-hand corner of the Google search results page. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site …

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. Another way to think about it is in the form of a search term. Make sure you design your web …

Search engines like unique content and content that is updated on a regular basis. That's one reason blogs tend to get indexed more quickly: they're being frequently updated (which is also a good reason to build your business site on a blog platform). Don't over promise in the title. Even …

When it comes to your online marketing, ask yourself: how much do you understand about SEO and PPC? A good SEO specialist knows how to write "click worthy" headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren't too long or short. From other …

Strive to provide unique content. Historically, the primary audiences for private labels were price-sensitive individuals and low-income families. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have …

A common myth is that keyword density is the major determinant of a webpage's Google search ranking. The monitoring phase comprises just that: monitoring. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages …

It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: For example Google recently decided to shift its search …

Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key …

Search engine algorithms are based on a system of positive and negative weights or ranking factors as designed by the search engine's engineers or architects. Modern SEO, now, kind of has two major areas. Links are one of the top three factors that Google considers when deciding ranking, therefore, it …

It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc. Not everyone has high-speed Internet. So while the search engines were still relatively simple, (today this would be somewhat …

It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. It also applies to domain name selection, inbound links, link composition, directory listings, and many other elements. A large chunk of my …

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. Consider what happens when …

The Worldwide Web Consortium (W3C) has a full guide to language declaration. It's not too tricky, you just need to add the right tags. SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and …

If time is not a factor, that's all the more reason to use SEO. Search queries are an average of three words long, and more than 25 percent are only a single word. A person's evoked set consists of the brands the individual considers in a purchasing situation. Momentum means …

Your focus should be less on your rankings and more on getting traffic to your site that turns into customers. As your site grows, so will your technical requirements to support the accompanying influx of new visitors. On the Internet, people tend to scan text rather than read it from …