Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. All sites require inbound links to get recognized by search engines. It's rare these days that you'll rank well without at least a few inbound links (although this can happen with the right …

Schema.org is a code protocol developed jointly by the world's top search engines. It's created to make it easier for companies to structure the data they present on their websites This is one of the many reasons why trust between your businesses is so important. So, what’s the …

What benefit does your article offer to the reader? The bottom line for high quality backlinks is that they're intended to improve a user's overall experience. Have you seen these wonderful old rocking horse ? Why More In Depth should care. Brands can also be different but should incorporate the multiculturalism …

Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. Staying on top of SEO takes a lot of research and experimentation. Google's algorithms are constantly updated so it's important to stay tuned into the latest news. With this …

Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. A sitemap is a file that tells …

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. A product or brand with a high positive image retains control and channel …

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website's list of desired queries. This leads to an …

By highlighting your website, you help Google better understand your site's data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no …

The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant …

The description meta tag should be a relevant and a descriptive sentence or two. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there …

Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. Those sites which, simply, had the most keywords would rank on top. The relevance of …

Growth marketing as a profession cannot and should not be scalable, for it cannot be applied generically. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. At the heart of …

It's particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to. SEO is a set of practices and techniques to optimize a website to get it to the top of the …

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you're producing a valuable piece of content - which you all really should - then by virtue the keywords associated with the …

A Dofollow is any link that hasn't been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won't penalise sites that it can trust …

Search engines are unique - as the words used on a webpage can be matched with whatever a user types into their search. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the …

All other promotions opportunity analysis processes are tied to the identification of key customers. However, much like onions (and ogres), SEO has many layers. Why not try replacing it with another one that could work better. The goal shouldn't be to generate links, it should be to generate buzz or …

For instance, someone watching TV and texting a friend atthe same time is grazing. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a …

Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible …

The optimal mix for an objective dealing with brand recognition will be different than when brand recall serves as the objective. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it …

Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Too few exposures means the advertiser might fail to attain its intended objectives. Search Engines also take into account domain name age …

What keywords would my customer or target audience use to describe what they want? when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic …

So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. A …

It may be your best option if nothing on the market fits your online software requirements. This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. A blog is a form of online journal …

Marketing professionals can target all types of sites. Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements. Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language. Both customers and organizations benefit …