Marketing professionals can target all types of sites. Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements. Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language. Both customers and organizations benefit …

If you don't know your audience, you won't be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. Google almost always honors disavow requests that include such documentation. As a result, websites should be penalized using Google …

Despite previous assumptions, a link from a 301 redirected page shouldn't lose any PageRank compared to a link from a non-301 redirected page. I'd rather have a more relevant link with low authority. I'd hope that was better for traffic, but I'd not really expect it to have the same …

If you're not on the first page of rankings, it's even less likely that you'll get the traffic that you're looking for. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other …

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience …

both execute the same functions and possess the same skills. Deciders are individuals who authorize the purchase decisions. Individual lifetime value calculations normally only contain costs for single customers. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base.

Optimise your …

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. We are farmers, not butchers. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to …

Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software …

Search engines have no trouble finding the homepage for the blog. The cornerstone of a successful organic search campaign has always been technical SEO. "Negative" ranking factors (such as having duplicate content) penalize your rank. Focus on your most important pages.

Increase Organic Traffic by the manipulation of keyword research …

Your focus should be less on your rankings and more on getting traffic to your site that turns into customers. As your site grows, so will your technical requirements to support the accompanying influx of new visitors. On the Internet, people tend to scan text rather than read it from …

A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use …