Make offsite SEO the main focus of your marketing tactics

Despite previous assumptions, a link from a 301 redirected page shouldn't lose any PageRank compared to a link from a non-301 redirected page. I'd rather have a more relevant link with low authority. I'd hope that was better for traffic, but I'd not really expect it to have the same …

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Never underestimate the influence of social media

If you're not on the first page of rankings, it's even less likely that you'll get the traffic that you're looking for. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other …

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Pure Text (URL Listing) Sitemaps

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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Should more importance be given to sitemaps for search marketing?

There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience …

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Unexpected ways non reciprocal links can help with getting your website noticed

both execute the same functions and possess the same skills. Deciders are individuals who authorize the purchase decisions. Individual lifetime value calculations normally only contain costs for single customers. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base.

Optimise your …

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Using traffic estimation tools in conjunction with static pages

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. We are farmers, not butchers. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to …

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What's the story about rankings

Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software …

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Why have plugins been so popular?

Your focus should be less on your rankings and more on getting traffic to your site that turns into customers. As your site grows, so will your technical requirements to support the accompanying influx of new visitors. On the Internet, people tend to scan text rather than read it from …

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Write a 1000+ words article about anchor text

A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use …

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