Metrics aren't always important (and they can be harmful)

Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Being at the top of your game really pays in SEO marketing. Adding your keyword to your page title and URL is the main way that you can have …

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Myths and misconceptions about keyword stuffing

One of the biggest benefits of SEO is stability. While traffic from a PPC campaign can fluctuate based on competition, the amount of traffic (and sales) a first-place search ranking can produce is steady and reliable, as long as your site is up to par. Wikipedia is one of the …

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Pay attention to local search

Social media marketing involves the utilization of social media and/or social networks to market a product, company, or brand. Backlinks are absolutely key to boosting your site's position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according …

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Quick tips regarding bread crumbs

The O in SEO (optimization) is where the different layers come in. Over the last several years, Google has made huge strides in driving better UX (user experience). Developing a sound technical strategy involves many technical considerations. Through the years, SEO Specialists have employed numerous advertising approaches.

Never changing Google …

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Reasons that marketers love authority sites

Without an XML sitemap, Google spiders have to crawl (read) pages individually, something they don't like. New messages help the individual form cognitive beliefs about the brand and establish a new linkage from her current map to the new brand. If the person says no, they have not done any …

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The back story of LSI

When buying domain names, you should consider several factors, including the domain name size (in characters), the domain registration period (in years), keyword-rich domain names, and nonsensical domain names. A very common mistake many SEO's make is to leave footprints when building backlinks. All your links should look natural, even …

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The hidden agenda of bread crumbs

If the person says no, they have not done any reviews, then do not push for them to leave one. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write …

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The worst advice I've heard about local search

Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. Branding begins with awareness, which may be achieved by featuring the brand name prominently in repeated advertisements and other marketing messages. Twenty years ago, the World Wide Web as we know it today …

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Thinking about conversion rates makes everything OK

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you …

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Understanding white hat SEO

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Use the rel=nofollow tag in the links to …

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Unheard ways to achieve success with onsite SEO

Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. To save costs, marketers can automate tweets so that posts are generated on a regular basis; however, followers soon discover that the company does not answer …

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We've reached a tipping point when it comes to onsite SEO

Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. For many of us, the search box has become our entry point to …

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What can Twitter teach you about domain authority

Your SEO efforts are really only as good as the experience you're creating for your target persona. That's why great SEO needs to work in tandem with great content. Google had a very good reason for targeting and penalizing sites with thin and duplicate content. Back in the early 2000's …

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Why I hate offsite SEO

SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages …

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Write a 1000+ words article about social media

It may be your best option if nothing on the market fits your online software requirements. This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. A blog is a form of online journal …

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A do-it-yourself guide to social media

You could pay for ads - but is this really a viable (affordable) long-term solution? In fact, it's even more important to find keywords that drive qualified traffic to your website or blog and are not extremely competitive. One of the most common forms of negative SEO is the use of …

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All you wanted to know about meta tags but were afraid to ask

The marketing team provides information that leads consumers to the company's products. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective …

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Can duplication really make a difference?

Google wants (and rewards) original content - it's a great way to push up the cost of SEO and create a better user experience at the same time. When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the …

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Competitor Tracking

Viral marketing helps a company garner interest when a message is sent along via email or a re-post by consumers. Consumer product manufacturers spend more on trade promotions directed toward retailers. A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular …

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Discover the connection between user experience web portals

It's not as scary as it sounds - basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. Google does everything in its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using …

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Don't forget about web portals

This document should contain all of your findings, including the business research, competitor analysis, current state assessment, and keyword research. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Take advantage of these on-page …

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Don't forget canonical URLs

Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. Add a robots.txt file to every subdomain so you can specify sitemap locations and set web crawler rules. It should be clearly understood that the …

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Follow a consistent cadence towards long tail search

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Assessing which keywords to go after first is a crucial second step …

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How You Can Benefit from Guest Posts

Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. Research keywords and competing websites to select ideal keywords. Websites designed for a desktop computer will not load …

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It's a win-win strategy with an emphasis on link building

Marketing professionals can target all types of sites. Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements. Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language. Both customers and organizations benefit …

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Learn to do SERPs like a pro

If you don't know your audience, you won't be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. Google almost always honors disavow requests that include such documentation. As a result, websites should be penalized using Google …

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Make offsite SEO the main focus of your marketing tactics

Despite previous assumptions, a link from a 301 redirected page shouldn't lose any PageRank compared to a link from a non-301 redirected page. I'd rather have a more relevant link with low authority. I'd hope that was better for traffic, but I'd not really expect it to have the same …

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Never underestimate the influence of social media

If you're not on the first page of rankings, it's even less likely that you'll get the traffic that you're looking for. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other …

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Pure Text (URL Listing) Sitemaps

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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Should more importance be given to sitemaps for search marketing?

There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience …

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Unexpected ways non reciprocal links can help with getting your website noticed

both execute the same functions and possess the same skills. Deciders are individuals who authorize the purchase decisions. Individual lifetime value calculations normally only contain costs for single customers. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base.

Optimise your …

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Using traffic estimation tools in conjunction with static pages

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. We are farmers, not butchers. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to …

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What's the story about rankings

Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software …

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Why have plugins been so popular?

Your focus should be less on your rankings and more on getting traffic to your site that turns into customers. As your site grows, so will your technical requirements to support the accompanying influx of new visitors. On the Internet, people tend to scan text rather than read it from …

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Write a 1000+ words article about anchor text

A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use …

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