Cracking the link bait code

With so many 'SEO Experts' around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. These are the basic requirements of all dynamic websites. When writing a new post, always link to previous relevant …

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Focus on ROI Instead of duplication

If you have the content or product that people want to see, it is only natural to attract inbound links. Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. Google's Panda algorithm has …

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Going nuts for SEO

So what you can do is take all the information that you already have and present it in a manner that is more easily understood and more purposeful. Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill …

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Great ideas about backlinks to share with your colleagues

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

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Headings and bread crumbs

Keyword stuffing was a common strategy back in the 1990s and the early 2000s, when Google and other search engines relied heavily on exact keyword matches. Most of the time, you need to support your value proposition with additional information to convince buyers to take action. It is not known …

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High intrusion value of SEO content

The process itself includes a variety of strategies and techniques aimed at improving search engine rankings, and ultimately increasing the amount of organic traffic to your website. Humor causes consumers to watch, laugh, and, most important, remember. Depending on the situation, SEO may involve both the IT and marketing departments …

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How I improved my search queries in one day

When users place keywords on their web page or within their meta tags over and over again in an effort to improve SERPs-search engines (like Google) actually discredit the value of the web page. Quality images, tagged with good keywords, can also help your rankings with search engines. If you've …

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How do you feel about onsite SEO now?

What keywords would my customer or target audience use to describe what they want? when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites' traffic …

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Improve engagement by utilising onsite SEO

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. There are many things that you …

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It's a win-win strategy with an emphasis on web portals

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. The most common solutions to fix this consist of using absolute path URLs (including the "http://www.domain.com" portion) coupled with ensuring that canonical …

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Its all about SERPs

Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website …

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Learn how to start with keywords

Make the content flow easily to keep people intrigued and reading. The advice is to avoid duplicate content issues if you can and this should be common sense. Marketing managers may believe the approach lowers costs and retains better control of the message, which can be aligned with the brand …

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Learn to do content like a pro

Modern SEO, now, kind of has two major areas. Typically your home page will be focused on your "gun" keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Nofollow links were introduced by Google to mark …

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Let's follow ROI best practise

So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. A …

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Make a good use of reporting

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

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Make it sufficiently broad in terms of landing pages

Remember that your success in SEO is directly proportional to the amount of effort you exert. Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. Buyers have a problem, and they are looking for something to solve …

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Make it sufficiently broad in terms of onsite SEO

The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don't get me wrong. Google have come a long way during the past few years in …

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Metrics aren't always important (and they can be harmful)

Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Being at the top of your game really pays in SEO marketing. Adding your keyword to your page title and URL is the main way that you can have …

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Myths and misconceptions about keyword stuffing

One of the biggest benefits of SEO is stability. While traffic from a PPC campaign can fluctuate based on competition, the amount of traffic (and sales) a first-place search ranking can produce is steady and reliable, as long as your site is up to par. Wikipedia is one of the …

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Pay attention to local search

Social media marketing involves the utilization of social media and/or social networks to market a product, company, or brand. Backlinks are absolutely key to boosting your site's position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according …

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Quick tips regarding bread crumbs

The O in SEO (optimization) is where the different layers come in. Over the last several years, Google has made huge strides in driving better UX (user experience). Developing a sound technical strategy involves many technical considerations. Through the years, SEO Specialists have employed numerous advertising approaches.

Never changing Google …

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Reasons that marketers love authority sites

Without an XML sitemap, Google spiders have to crawl (read) pages individually, something they don't like. New messages help the individual form cognitive beliefs about the brand and establish a new linkage from her current map to the new brand. If the person says no, they have not done any …

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The back story of LSI

When buying domain names, you should consider several factors, including the domain name size (in characters), the domain registration period (in years), keyword-rich domain names, and nonsensical domain names. A very common mistake many SEO's make is to leave footprints when building backlinks. All your links should look natural, even …

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The hidden agenda of bread crumbs

If the person says no, they have not done any reviews, then do not push for them to leave one. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write …

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The worst advice I've heard about local search

Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. Branding begins with awareness, which may be achieved by featuring the brand name prominently in repeated advertisements and other marketing messages. Twenty years ago, the World Wide Web as we know it today …

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Thinking about conversion rates makes everything OK

You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you …

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Understanding white hat SEO

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Use the rel=nofollow tag in the links to …

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Unheard ways to achieve success with onsite SEO

Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. To save costs, marketers can automate tweets so that posts are generated on a regular basis; however, followers soon discover that the company does not answer …

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We've reached a tipping point when it comes to onsite SEO

Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. For many of us, the search box has become our entry point to …

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What can Twitter teach you about domain authority

Your SEO efforts are really only as good as the experience you're creating for your target persona. That's why great SEO needs to work in tandem with great content. Google had a very good reason for targeting and penalizing sites with thin and duplicate content. Back in the early 2000's …

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Why I hate offsite SEO

SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages …

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Write a 1000+ words article about social media

It may be your best option if nothing on the market fits your online software requirements. This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. A blog is a form of online journal …

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A do-it-yourself guide to social media

You could pay for ads - but is this really a viable (affordable) long-term solution? In fact, it's even more important to find keywords that drive qualified traffic to your website or blog and are not extremely competitive. One of the most common forms of negative SEO is the use of …

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All you wanted to know about meta tags but were afraid to ask

The marketing team provides information that leads consumers to the company's products. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective …

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Can duplication really make a difference?

Google wants (and rewards) original content - it's a great way to push up the cost of SEO and create a better user experience at the same time. When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the …

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