In addition to link quality and volume, the anchor text being used is also a factor. If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and …

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. Keywords should never be used to try to trick …

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. I've often seen where people say that SEO evolves too much. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a …

Mobile-first. It's coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. One feature that many people seem afraid to utilise in their blog posts tends to be headings. Although pay-per-click marketing can provide great results, there is still a general …

Do you click on sites that are not on the first page? Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media …

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Basically, while in times of building a new site the SEO plan …

This is an integrated approach to drives customers to your business through a web portal. Create a list of your closest competitors. Many CMS systems come with built-in review functionality. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define …

There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations. The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. Getting rankings is an output SEO …

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. There are two very specific actions that search engines take when they crawl and index your site that …

Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within a website. SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. Create …

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. Search engine optimization, or SEO …

Besides keywords, what determines how well your pages rank in search results? Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. If your site isn't mobile optimized, you're at a serious search disadvantage. Conversion is a cost-effective …

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There's no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their …

For instance, someone watching TV and texting a friend atthe same time is grazing. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a …

Let's say it's a perfect world. You're ranking high for your target keyword and have great copy on display... One should always keep an eye on those who want to take your spot. RankBrain consolidates information on user's intent and determining the level of satisfaction on Google. By including RankBrain …

And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. In my experience, poorly optimised images are one of the biggest factors behind a slow page …

Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible …

The optimal mix for an objective dealing with brand recognition will be different than when brand recall serves as the objective. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it …

If you haven't done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. SEO requires so much content because it wants to grow. Google doesn't want to see a stagnant, unchanging website. It wants to know …

The Spiders after indexing the content will take note of its quality and relevance. You can consider this strategy as an important extension of the overall linkbuilding strategy. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters …

Are they cloaking their information? There is no registration or fee. Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. Hacking in the classic sense involves exploiting vulnerabilities in a system or network.

Skyscraper content is a no-brainer

Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Or the second page, where a mere 10% of users wander? Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If …

Social tools form a vast (and anarchistic) town square where anyone can post and instantly (yes, within a second or two) reach a billion people. A niche social networking site focuses on an interest, hobby, or demographic group. There are also companies who sit between both camps almost grey hats …

Focus on your most important pages. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back …

And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. Google specifies three banners and therefore implemented a change in its algorithm to ensure that the important content of a page can be seen by Internet users "above the fold." Some …

The Worldwide Web Consortium (W3C) has a full guide to language declaration. It's not too tricky, you just need to add the right tags. SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and …

You can also buy domain name misspellings to capture any lost traffic. Design sites to ensure cross-browser compatibility. Don't overlook the importance of a fast loading website! Some pages can be short, but make sure the overall ratio of pages doesn't fall too heavily in the less than 300 words …

You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. Once you have chosen an umbrella topic (e.g. writing …

it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. How has the transition to Web 4.0 affected the field of marketing communications? Looking at SEO from this perspective can make it easier to understand and easier to execute white hat …

Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Too few exposures means the advertiser might fail to attain its intended objectives. Search Engines also take into account domain name age …

Developing engaging content is one of the most important things you can do to optimize your website. Each of these efforts helps to stimulate sales. Click through rate is a good indicator of whether you're attracting the right or wrong website visitors and if your website content is what your …

Owning multiple domain names is the norm today to protect and enhance your brand. Never start a new sentence on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph. Search engine indexing is not an entirely automated process …

With so many 'SEO Experts' around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. These are the basic requirements of all dynamic websites. When writing a new post, always link to previous relevant …

I would recommend that you get your developer to noindex these pages. This concept has been highlighted and evangelized by Rand Fishkin recently. Accordingly, the search results on one search engine will likely be different from the search results on another search engine, even for identical keywords. Don't ask your …

You will notice a lift in both conversions and brand authority. The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on …

If you have the content or product that people want to see, it is only natural to attract inbound links. Deriving your income from kiting trends online is not for the faint of heart; commitments must be formed to consume the information surrounding pools of information. Google's Panda algorithm has …

So what you can do is take all the information that you already have and present it in a manner that is more easily understood and more purposeful. Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill …

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

Keyword stuffing was a common strategy back in the 1990s and the early 2000s, when Google and other search engines relied heavily on exact keyword matches. Most of the time, you need to support your value proposition with additional information to convince buyers to take action. It is not known …

If time is not a factor, that's all the more reason to use SEO. Search queries are an average of three words long, and more than 25 percent are only a single word. A person's evoked set consists of the brands the individual considers in a purchasing situation. Momentum means …