As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. How these sites link to mine is defined as my site's link profile - a significant factor in Google's off-page ranking algorithm. The concept of …

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. Consider what happens when …

All other promotions opportunity analysis processes are tied to the identification of key customers. However, much like onions (and ogres), SEO has many layers. Why not try replacing it with another one that could work better. The goal shouldn't be to generate links, it should be to generate buzz or …

Now you're definitely going to rank for your keywords. Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Many sites are taking advantage of SEO. There are many online directories that provide no real value to the Internet users and …

Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like 'furniture', 'online shopping' is a very difficult task. In fact if you know how to optimize long tail keywords, you …

Ensuring that users can find your site continuously means gaining long term customers. Depending on your situation, chances are someone has already created something to fulfill your basic requirements. From an integrated communication standpoint, providing consumers with information about a brand's performance on criteria they are likely use becomes the …

The amount of money you need to spend to get a consumer who is totally unaware of your products or services to make a purchase is called an acquisition cost. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. For a list of known …

The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. It sees the same …

In addition to link quality and volume, the anchor text being used is also a factor. If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and …

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. Keywords should never be used to try to trick …

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. I've often seen where people say that SEO evolves too much. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a …

Mobile-first. It's coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. One feature that many people seem afraid to utilise in their blog posts tends to be headings. Although pay-per-click marketing can provide great results, there is still a general …

Do you click on sites that are not on the first page? Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media …

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Basically, while in times of building a new site the SEO plan …

This is an integrated approach to drives customers to your business through a web portal. Create a list of your closest competitors. Many CMS systems come with built-in review functionality. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define …

There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations. The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. Getting rankings is an output SEO …

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. There are two very specific actions that search engines take when they crawl and index your site that …

Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within a website. SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. Create …

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. Search engine optimization, or SEO …

Besides keywords, what determines how well your pages rank in search results? Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. If your site isn't mobile optimized, you're at a serious search disadvantage. Conversion is a cost-effective …

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There's no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their …

For instance, someone watching TV and texting a friend atthe same time is grazing. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a …

Let's say it's a perfect world. You're ranking high for your target keyword and have great copy on display... One should always keep an eye on those who want to take your spot. RankBrain consolidates information on user's intent and determining the level of satisfaction on Google. By including RankBrain …

And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. In my experience, poorly optimised images are one of the biggest factors behind a slow page …

Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible …

The optimal mix for an objective dealing with brand recognition will be different than when brand recall serves as the objective. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it …

If you haven't done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. SEO requires so much content because it wants to grow. Google doesn't want to see a stagnant, unchanging website. It wants to know …

The Spiders after indexing the content will take note of its quality and relevance. You can consider this strategy as an important extension of the overall linkbuilding strategy. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters …

Are they cloaking their information? There is no registration or fee. Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. Hacking in the classic sense involves exploiting vulnerabilities in a system or network.

Skyscraper content is a no-brainer

Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Or the second page, where a mere 10% of users wander? Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If …

Social tools form a vast (and anarchistic) town square where anyone can post and instantly (yes, within a second or two) reach a billion people. A niche social networking site focuses on an interest, hobby, or demographic group. There are also companies who sit between both camps almost grey hats …

Focus on your most important pages. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back …

And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. Google specifies three banners and therefore implemented a change in its algorithm to ensure that the important content of a page can be seen by Internet users "above the fold." Some …

The Worldwide Web Consortium (W3C) has a full guide to language declaration. It's not too tricky, you just need to add the right tags. SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and …

You can also buy domain name misspellings to capture any lost traffic. Design sites to ensure cross-browser compatibility. Don't overlook the importance of a fast loading website! Some pages can be short, but make sure the overall ratio of pages doesn't fall too heavily in the less than 300 words …

You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. Once you have chosen an umbrella topic (e.g. writing …

it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. How has the transition to Web 4.0 affected the field of marketing communications? Looking at SEO from this perspective can make it easier to understand and easier to execute white hat …

Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Too few exposures means the advertiser might fail to attain its intended objectives. Search Engines also take into account domain name age …

Developing engaging content is one of the most important things you can do to optimize your website. Each of these efforts helps to stimulate sales. Click through rate is a good indicator of whether you're attracting the right or wrong website visitors and if your website content is what your …

Owning multiple domain names is the norm today to protect and enhance your brand. Never start a new sentence on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph. Search engine indexing is not an entirely automated process …