Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without …

Conative message strategies seek to lead directly to consumer responses. Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not …

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I'm not asking you to pad or copy and paste just to meet up with the ideal words count. Search engines also take into account the traffic generated by links from social …

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you're producing a valuable piece of content - which you all really should - then by virtue the keywords associated with the …

Marketing objectives are paired with key target markets. The SEO method involves not only making an adjustment to the website itself but also work on the wider internet to build a site's authority and position. It's not as scary as it sounds - basically it means the algorithms are learning on …

The plan coordinates the components of the marketing mix in order to achieve harmony in the messages and promotions relayed to customers and others. While this may seem like a great idea at first, it's critical to realize that without proper SEO handling, this can also create external duplicate content …

A Dofollow is any link that hasn't been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won't penalise sites that it can trust …

Whilst this keyword does indeed still cover a broad range of different types of football boots, narrowing it down to yellow boots does indeed make it less generic and as such, if you rank for a keyword such as this, it is likely that you will receive an average amount …

Google shifted its focus to the understanding phase of searches, paying more attention to the context in which the query is entered and how these concepts relate to each other in relevant documents. Dedicated servers come preconfigured with all sorts of features on Linux or Windows. Optimizing your images gives …

Because there has been quite some news about Google's Penguin update and before that its Panda update, people are blaming those. Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You can also get an SSL certificate for free. Taking the route of …

When comparisons are made, both brand awareness and message awareness increase. SEO is partly about building appropriate content and partly about getting people to link to you. Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you …

Whether true or not, this is something I don't leave to chance. In other words, in most purchase situations a consumer only considers brands in her evoked set. It is essential for large sites with many thousands of pages. Users will no longer tolerate slow performance in a website.

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Search engine algorithms are based on a system of positive and negative weights or ranking factors as designed by the search engine's engineers or architects. Modern SEO, now, kind of has two major areas. Links are one of the top three factors that Google considers when deciding ranking, therefore, it …

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled "ranking factors." These factors decide which results appear in the SERPs. Inbound links pointing from other websites to your website …

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. If search users commonly misspell a keyword, you should identify and use it. This keyword list …

Google alone updates their main algorithm anywhere from 500-600 times a year. Visual images often lead to more favorable attitudes toward the a Optimize Your Site for Speed. Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right …

It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc. Not everyone has high-speed Internet. So while the search engines were still relatively simple, (today this would be somewhat …

Writing a good description can compel a person to click on that result. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Visual content is more important than ever. It manages to supplement text in the best possible way …

Quantumjourney focuses on completing a specific task, such as when a consumer looks for a Chinese restaurant using a PC to locate one in the area, then obtains consumer reviews of theunits close by on a smartphone, and finally employs a map app to locate the restaurant orto place an …

Search engines are unique - as the words used on a webpage can be matched with whatever a user types into their search. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the …

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. It's clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its …

It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. It also applies to domain name selection, inbound links, link composition, directory listings, and many other elements. A large chunk of my …

Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and …

It is too hard to read and might complicate printing. Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot. This can be by permanently having …

Now, this is an important issue to be addressed. Log in and observe for a few days to get a sense of the audience and the postings first. The consumer becomes an active rather than passive participant in the marketing exchange. One of the best ways to learn about you …

Establish your priority pages -those with a higher traffic and conversion impact- to validate and monitor more closely during the migration process. Google hates link schemes. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the …

However, you'll be fighting to rank for a keyword which doesn't offer any real rewards to your business. Customers who enjoy shopping undertake more in-depth searches for goods and services. A strong integrated marketing communications (IMC) foundation combines an analysis of the firm's image and brands with assessments of consumer …

When you add a link to your website, you are inviting users to leave your site. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. This is even more …

Or the second page, where a mere 10% of users wander? Prioritize keywords and phrases, plurals, singulars and misspellings. This is not good attention. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using …

The reason for this is because SEO is an inbound marketing strategy; A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. Depending on your selected …

As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. How these sites link to mine is defined as my site's link profile - a significant factor in Google's off-page ranking algorithm. The concept of …

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. Consider what happens when …

All other promotions opportunity analysis processes are tied to the identification of key customers. However, much like onions (and ogres), SEO has many layers. Why not try replacing it with another one that could work better. The goal shouldn't be to generate links, it should be to generate buzz or …

Now you're definitely going to rank for your keywords. Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Many sites are taking advantage of SEO. There are many online directories that provide no real value to the Internet users and …

Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like 'furniture', 'online shopping' is a very difficult task. In fact if you know how to optimize long tail keywords, you …

Ensuring that users can find your site continuously means gaining long term customers. Depending on your situation, chances are someone has already created something to fulfill your basic requirements. From an integrated communication standpoint, providing consumers with information about a brand's performance on criteria they are likely use becomes the …

The amount of money you need to spend to get a consumer who is totally unaware of your products or services to make a purchase is called an acquisition cost. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. For a list of known …

The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. It sees the same …

In addition to link quality and volume, the anchor text being used is also a factor. If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and …

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. Keywords should never be used to try to trick …