Search engines like unique content and content that is updated on a regular basis. That's one reason blogs tend to get indexed more quickly: they're being frequently updated (which is also a good reason to build your business site on a blog platform). Don't over promise in the title. Even …

Many local businesses want to improve their results in Google, but aren't sure where to start. Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the business …

Once you've had a good think about your niche, make a list of search terms that you think are well suited to your business that you'd like to be found on. Link building has no single technical definition. If you ask me, I would say link building is doing your …

When it comes to your online marketing, ask yourself: how much do you understand about SEO and PPC? A good SEO specialist knows how to write "click worthy" headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren't too long or short. From other …

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. A new form of data analytics is based on Search Engine Optimisation …

For others, the Internet is their lifeline and the core of their business model. Advertisers try to find ways to engage consumers with a brand through portals such as tablets andmobile phones. If you do, and get caught, the damage that it can cause your business' reputation can often be …

Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can't help but state that they "can't squeeze all they have to say in just a few pages." Creatives attempt to design ads that reach the linkages consumers have already made between a product and other …

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. I think the one thing that nobody talks about, that we should, is that there's no right way. In some cases, it may be necessary …

And keyword usage is where on page optimization begins to blend with off page optimization. Slow website performance can affect how much of your site gets crawled. But many applications that previously were remote to what we used to judge SEO no more are. Your website won't be found if …

Just by increasing your search ranking and where your website places on Google doesn't mean you're going to get all of a sudden get that flood of traffic that you want. One of the simplest and most effective ways of making your content look more attractive, to both online viewers …

Think broad and then drill down into more specific topics. Check to see if the domain is indexed by putting "site:example.com" in the Google search bar. If it is, that's a good sign, but if it isn't, it doesn't necessarily mean that the domain was de-indexed due to …

Their goal is to return websites and other digital assets that most closely align with a user's search query. Creating great content may even help you to rank better! Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift …

If the domain has not been renewed during the domain redemption period, the domain is deleted from the domain registry within the next five days. A high authority site will rank much faster than you. The number, accuracy and quality of your business' local citations improve its chances of featuring …

Don't let dot-com technobabble dazzle you into forgetting every business lesson you learned the hard way. How do you prepare your site for link building? Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or …

If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don't stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for …

When it comes time to form your strategy, try to think outside the box, rather than just copying the ideas of similar businesses and brands. Instead, the consumer buys the brand he likes the best or the one that incites positive feelings. Artificial intelligence can greatly help improve your SEO …

Many firms set behavioral goals for advertising programs. The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. Stay informal. Yes - you can be creative and reuse and repackage content, but I always make sure if I am …

Some of the tools I like using are Market Muse, Ahrefs and Semrush. If you choose to work with a professional SEO agency, then you'll be able to make the most of a professional team of writers, with professional proofreaders to ensure that your content is of the absolute highest …

If you choose the wrong keywords, you might be able to optimise for them and follow all the best practices and SEO techniques. Don't get hyper-focused on particular short-form keyword searches unless you're convinced by overwhelming data that it is generating revenue. Backlink quality is considered as the most important …

As I've mentioned throughout this guide, making sure that your technical (on-page) SEO is taken care of is the most important beginning to a powerful, well ranking site. Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. Thin …

Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. All the pieces have to work together in concert. Or the …

If the agency shares some commonalities with the client's industry or geography, this can lead to unique insights. Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. Facebook and Twitter are two of the highest traffic referral sources for some sites …

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). Google and other search engines are aggressively rolling …

Words in URLs should be separated by hyphens and not underscores. In other words, PHP, CGI, Java Platform Enterprise Edition (Java EE), and Python applications can communicate with all of the popular databases currently available on the market. These "tags" or labels are essential for helping search engines understand the …

Purchasing agents gravitate toward directories listing many suppliers, visit price comparison sites, and review sites that rate vendors' performance. Everything from psychographics, and what makes a buyer take the action they take, to being able to sell the senior executive or mid-level executive on why work needs to be done …

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

The rise of social media on the Web has created a host of new signals that search engines can consider. Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible …

It may be a long time before the majority of people switch to Bing, if they ever do. The most important targeting decision is to figure out who the target actually is. Communications goals differ depending on the stage in the buying process. Search engines see millions of searches a …

Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence. How are brands developed, built, and sustained in order to build brand equity and fend off perceptions of brand parity? Mobile is becoming more popular …

This is not a good situation for your website's SEO and user experience. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. The more I learn about search engine optimization, the more I 've come to rely on effective keyword research. Doing …

In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. For the longest time, Google stated that it would view listings on web directories as a good thing. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these …

In SEO planning, instead of frequency, experts use opportunities to see (OTS) or the cumulative exposures achieved in a given time period. In the face of these cluttered conditions, firms continue to seek to be heard. The algorithms of search engines are always changing, and many web owners have suffered …

Equally, if not more important, is compliance with W3C standards (industry accepted HTML standards) and a sitemap. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course …

Even if you get to the top spot on the Google searches that you care about, your job isn't done. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn't present, and that consumer ends up …

Growth marketing as a profession cannot and should not be scalable, for it cannot be applied generically. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. At the heart of …

Distinct pages are an absolutely essential part of any search engine optimisation, and that remains true for local SEO services too. Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. The ability to measure …

Google consistently changes its preferences as to what it 'likes' in a website - this is relevant because when someone searches for a particular product or service on the internet, Google will choose which websites to list in response to the search, based on which ones it thinks are going to …

Submit an XML version of your sitemap through Google Webmaster Tools. Smaller companies typically lease DSL or fiber lines. It is believed that domain names with multiyear registration periods are looked at more favorably by search engines than their single-year counterparts. Links are still a critical element to Google's algorithm …

As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides …

When you delete one or more posts or pages from your site, there's often collateral damage. You cannot possibly target every search engine that exists. Good transaction sites take advantage of the Web to gather information about customer demographics, needs, and preferences and to test response to special offers. Sitting …