In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to rewrite the 3rd party shopping feed description or the on-site description. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority …

When we're creating content, if we don't understand what the purpose is, then that's when we really get confused about what is good and what is just good enough. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed …

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. Another way to think about it is in the form of a search term. Make sure you design your web …

The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and …

Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by …

Internal hosting is usually employed for systems that carry sensitive information, such as databases and filesystems. You want your company's name to be one of the first results that they see. You notice a spike in organic traffic from a foreign market that piques your interest. While content and digital …

When changes are made to the pages, be sure to annotate them in analytics. Then, the IMC program can be designed to influence consumer thinking. Keyword research can help you discover new content opportunities, while it can also improve your existing content. Think of a sitemap as a list of …

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Every little bit counts. Test …

SEO is not hard. It does, however take time - it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. It takes more than a well optimized website for top rankings. If you recently moved to HTTPS or you plan to do so …

Ranking for terms with high search volumes can be tough, especially if your website is new. Find out who is linking to them. Domain transfers can take several days and require the domain owner to go through the approval process of transferring your domain. If you target an audience of …

Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. Those sites which, simply, had the most keywords would rank on top. The relevance of …

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. Local Keywords - When it comes to local SEO, local …

Some Web sites gain visitors and credibility by being ranked for their own quality. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects …

A so-called website blocker is something that prevents search engines from accessing the site One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. When it comes to search engine optimisation the information available …

Search engines like unique content and content that is updated on a regular basis. That's one reason blogs tend to get indexed more quickly: they're being frequently updated (which is also a good reason to build your business site on a blog platform). Don't over promise in the title. Even …

Many local businesses want to improve their results in Google, but aren't sure where to start. Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the business …

Once you've had a good think about your niche, make a list of search terms that you think are well suited to your business that you'd like to be found on. Link building has no single technical definition. If you ask me, I would say link building is doing your …

When it comes to your online marketing, ask yourself: how much do you understand about SEO and PPC? A good SEO specialist knows how to write "click worthy" headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren't too long or short. From other …

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. A new form of data analytics is based on Search Engine Optimisation …

For others, the Internet is their lifeline and the core of their business model. Advertisers try to find ways to engage consumers with a brand through portals such as tablets andmobile phones. If you do, and get caught, the damage that it can cause your business' reputation can often be …

Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can't help but state that they "can't squeeze all they have to say in just a few pages." Creatives attempt to design ads that reach the linkages consumers have already made between a product and other …

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. I think the one thing that nobody talks about, that we should, is that there's no right way. In some cases, it may be necessary …

And keyword usage is where on page optimization begins to blend with off page optimization. Slow website performance can affect how much of your site gets crawled. But many applications that previously were remote to what we used to judge SEO no more are. Your website won't be found if …

Just by increasing your search ranking and where your website places on Google doesn't mean you're going to get all of a sudden get that flood of traffic that you want. One of the simplest and most effective ways of making your content look more attractive, to both online viewers …

Think broad and then drill down into more specific topics. Check to see if the domain is indexed by putting "site:example.com" in the Google search bar. If it is, that's a good sign, but if it isn't, it doesn't necessarily mean that the domain was de-indexed due to …

Their goal is to return websites and other digital assets that most closely align with a user's search query. Creating great content may even help you to rank better! Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift …

If the domain has not been renewed during the domain redemption period, the domain is deleted from the domain registry within the next five days. A high authority site will rank much faster than you. The number, accuracy and quality of your business' local citations improve its chances of featuring …

Don't let dot-com technobabble dazzle you into forgetting every business lesson you learned the hard way. How do you prepare your site for link building? Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or …

If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don't stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for …

When it comes time to form your strategy, try to think outside the box, rather than just copying the ideas of similar businesses and brands. Instead, the consumer buys the brand he likes the best or the one that incites positive feelings. Artificial intelligence can greatly help improve your SEO …

Many firms set behavioral goals for advertising programs. The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. Stay informal. Yes - you can be creative and reuse and repackage content, but I always make sure if I am …

Some of the tools I like using are Market Muse, Ahrefs and Semrush. If you choose to work with a professional SEO agency, then you'll be able to make the most of a professional team of writers, with professional proofreaders to ensure that your content is of the absolute highest …

If you choose the wrong keywords, you might be able to optimise for them and follow all the best practices and SEO techniques. Don't get hyper-focused on particular short-form keyword searches unless you're convinced by overwhelming data that it is generating revenue. Backlink quality is considered as the most important …

As I've mentioned throughout this guide, making sure that your technical (on-page) SEO is taken care of is the most important beginning to a powerful, well ranking site. Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. Thin …

Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. All the pieces have to work together in concert. Or the …

If the agency shares some commonalities with the client's industry or geography, this can lead to unique insights. Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. Facebook and Twitter are two of the highest traffic referral sources for some sites …

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). Google and other search engines are aggressively rolling …

Words in URLs should be separated by hyphens and not underscores. In other words, PHP, CGI, Java Platform Enterprise Edition (Java EE), and Python applications can communicate with all of the popular databases currently available on the market. These "tags" or labels are essential for helping search engines understand the …

Purchasing agents gravitate toward directories listing many suppliers, visit price comparison sites, and review sites that rate vendors' performance. Everything from psychographics, and what makes a buyer take the action they take, to being able to sell the senior executive or mid-level executive on why work needs to be done …

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …