Quality pages are what Google wants to rank

If you choose the wrong keywords, you might be able to optimise for them and follow all the best practices and SEO techniques. Don't get hyper-focused on particular short-form keyword searches unless you're convinced by overwhelming data that it is generating revenue. Backlink quality is considered as the most important …

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Questions to ask about web portals

As I've mentioned throughout this guide, making sure that your technical (on-page) SEO is taken care of is the most important beginning to a powerful, well ranking site. Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. Thin …

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Small but important things to observe about walled garden sites

If the agency shares some commonalities with the client's industry or geography, this can lead to unique insights. Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. Facebook and Twitter are two of the highest traffic referral sources for some sites …

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Super-easy ways to learn everything about inbound links

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). Google and other search engines are aggressively rolling …

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Tactics around white hat SEO

Words in URLs should be separated by hyphens and not underscores. In other words, PHP, CGI, Java Platform Enterprise Edition (Java EE), and Python applications can communicate with all of the popular databases currently available on the market. These "tags" or labels are essential for helping search engines understand the …

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The best advice I've listened to about page impressions

Purchasing agents gravitate toward directories listing many suppliers, visit price comparison sites, and review sites that rate vendors' performance. Everything from psychographics, and what makes a buyer take the action they take, to being able to sell the senior executive or mid-level executive on why work needs to be done …

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The hidden agenda of content

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

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The infamy behind page rank

The rise of social media on the Web has created a host of new signals that search engines can consider. Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible …

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The professional approach to user generated content

It may be a long time before the majority of people switch to Bing, if they ever do. The most important targeting decision is to figure out who the target actually is. Communications goals differ depending on the stage in the buying process. Search engines see millions of searches a …

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The steps needed for putting reporting into action

Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence. How are brands developed, built, and sustained in order to build brand equity and fend off perceptions of brand parity? Mobile is becoming more popular …

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The truth about forums

This is not a good situation for your website's SEO and user experience. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. The more I learn about search engine optimization, the more I 've come to rely on effective keyword research. Doing …

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The truth about search engine spiders

In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. For the longest time, Google stated that it would view listings on web directories as a good thing. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these …

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This year will be the year of onsite SEO

In SEO planning, instead of frequency, experts use opportunities to see (OTS) or the cumulative exposures achieved in a given time period. In the face of these cluttered conditions, firms continue to seek to be heard. The algorithms of search engines are always changing, and many web owners have suffered …

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Turn your SERPs into a high performing machine

Equally, if not more important, is compliance with W3C standards (industry accepted HTML standards) and a sitemap. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course …

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Update your keyword stuffing on a regular basis

Distinct pages are an absolutely essential part of any search engine optimisation, and that remains true for local SEO services too. Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. The ability to measure …

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What you should have asked your teachers about ROI

Google consistently changes its preferences as to what it 'likes' in a website - this is relevant because when someone searches for a particular product or service on the internet, Google will choose which websites to list in response to the search, based on which ones it thinks are going to …

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What your mum didn't tell you about walled garden sites

Submit an XML version of your sitemap through Google Webmaster Tools. Smaller companies typically lease DSL or fiber lines. It is believed that domain names with multiyear registration periods are looked at more favorably by search engines than their single-year counterparts. Links are still a critical element to Google's algorithm …

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Who else wants to be successful with 301 redirects

As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides …

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Who else wants to know the mystery behind blogs ?

When you delete one or more posts or pages from your site, there's often collateral damage. You cannot possibly target every search engine that exists. Good transaction sites take advantage of the Web to gather information about customer demographics, needs, and preferences and to test response to special offers. Sitting …

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Aligning your goals in relation to html

Strive to provide unique content. Historically, the primary audiences for private labels were price-sensitive individuals and low-income families. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have …

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Analyse your existing static pages

Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. Instead, focus on the quality of the inbound links. You cannot possibly target every search engine that exists. At times, this could be a call to action for further research …

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Create a search marketing strategy based on plugins

Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. By placing ads on search engines and using search engine optimization, firms make direct response offers directly to individuals and businesses in the …

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Do the split testing method

Although it can't compare to the work of an experienced SEO agency, Screaming Frog is a great option. Advertisers utilize several persuasion methods. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Over time, you'll gather data that helps you determine …

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Don't forget quality

It's particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to. SEO is a set of practices and techniques to optimize a website to get it to the top of the …

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Don't forget white hat SEO

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

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Focus on performance, user experience, and doorway sites

Search engines have responded to this and actually penalize sites that over use keywords. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Even those retailers who don't sell products online or who have substantial offline sales are still impacted by search. There are …

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From Page to Conversion

A common myth is that keyword density is the major determinant of a webpage's Google search ranking. The monitoring phase comprises just that: monitoring. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages …

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H1 Tag Issues

Computer and database technology can average or allocate a portion of these costs to individual customer records or to a lifetime value segment. Businesses that offer products at the extremes of the price range may position by price-quality relationships. One common SEO issue that can be tackled is duplicate content …

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Here's what industry insiders think about ROI

Smartphones and tablets grant consumers access to thousands of apps and the ability to operate using the cloud. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. The search engine page rankings are important. Increasing sales should be viewed as a by- …

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How Many Words Can I Optimise A Page For?

The resulting newsletters were almost unreadable. Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading …

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How to really understand link building

It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: For example Google recently decided to shift its search …

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Latest developments in web portals

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Conversely, when the image of an organization or one of its brands becomes tarnished, sales revenues and profits can plummet. To improve response rates, advertisers …

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Losing Focus on rankings

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. Besides this, it can also be a great idea to add your local business to Google's 'My Business'. Make sure that you follow …

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More focus is put on landing pages

It is very important that you are careful about the various Google search engine guidelines on creating content. Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. It …

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