Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. All the pieces have to work together in concert. Or the …

If the agency shares some commonalities with the client's industry or geography, this can lead to unique insights. Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. Facebook and Twitter are two of the highest traffic referral sources for some sites …

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). Google and other search engines are aggressively rolling …

Words in URLs should be separated by hyphens and not underscores. In other words, PHP, CGI, Java Platform Enterprise Edition (Java EE), and Python applications can communicate with all of the popular databases currently available on the market. These "tags" or labels are essential for helping search engines understand the …

Purchasing agents gravitate toward directories listing many suppliers, visit price comparison sites, and review sites that rate vendors' performance. Everything from psychographics, and what makes a buyer take the action they take, to being able to sell the senior executive or mid-level executive on why work needs to be done …

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

The rise of social media on the Web has created a host of new signals that search engines can consider. Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible …

It may be a long time before the majority of people switch to Bing, if they ever do. The most important targeting decision is to figure out who the target actually is. Communications goals differ depending on the stage in the buying process. Search engines see millions of searches a …

Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence. How are brands developed, built, and sustained in order to build brand equity and fend off perceptions of brand parity? Mobile is becoming more popular …

This is not a good situation for your website's SEO and user experience. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. The more I learn about search engine optimization, the more I 've come to rely on effective keyword research. Doing …

In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. For the longest time, Google stated that it would view listings on web directories as a good thing. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these …

In SEO planning, instead of frequency, experts use opportunities to see (OTS) or the cumulative exposures achieved in a given time period. In the face of these cluttered conditions, firms continue to seek to be heard. The algorithms of search engines are always changing, and many web owners have suffered …

Equally, if not more important, is compliance with W3C standards (industry accepted HTML standards) and a sitemap. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course …

Even if you get to the top spot on the Google searches that you care about, your job isn't done. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn't present, and that consumer ends up …

Growth marketing as a profession cannot and should not be scalable, for it cannot be applied generically. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. At the heart of …

Distinct pages are an absolutely essential part of any search engine optimisation, and that remains true for local SEO services too. Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. The ability to measure …

Google consistently changes its preferences as to what it 'likes' in a website - this is relevant because when someone searches for a particular product or service on the internet, Google will choose which websites to list in response to the search, based on which ones it thinks are going to …

Submit an XML version of your sitemap through Google Webmaster Tools. Smaller companies typically lease DSL or fiber lines. It is believed that domain names with multiyear registration periods are looked at more favorably by search engines than their single-year counterparts. Links are still a critical element to Google's algorithm …

As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides …

When you delete one or more posts or pages from your site, there's often collateral damage. You cannot possibly target every search engine that exists. Good transaction sites take advantage of the Web to gather information about customer demographics, needs, and preferences and to test response to special offers. Sitting …

Strive to provide unique content. Historically, the primary audiences for private labels were price-sensitive individuals and low-income families. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have …

Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. Instead, focus on the quality of the inbound links. You cannot possibly target every search engine that exists. At times, this could be a call to action for further research …

Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. By placing ads on search engines and using search engine optimization, firms make direct response offers directly to individuals and businesses in the …

Although it can't compare to the work of an experienced SEO agency, Screaming Frog is a great option. Advertisers utilize several persuasion methods. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Over time, you'll gather data that helps you determine …

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can't control. You need to look at your website's analytics to see what actually happens there. Showing up on search engines is one of the most …

It's particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to. SEO is a set of practices and techniques to optimize a website to get it to the top of the …

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

Search engines have responded to this and actually penalize sites that over use keywords. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Even those retailers who don't sell products online or who have substantial offline sales are still impacted by search. There are …

A common myth is that keyword density is the major determinant of a webpage's Google search ranking. The monitoring phase comprises just that: monitoring. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages …

Computer and database technology can average or allocate a portion of these costs to individual customer records or to a lifetime value segment. Businesses that offer products at the extremes of the price range may position by price-quality relationships. One common SEO issue that can be tackled is duplicate content …

Smartphones and tablets grant consumers access to thousands of apps and the ability to operate using the cloud. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. The search engine page rankings are important. Increasing sales should be viewed as a by- …

The resulting newsletters were almost unreadable. Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading …

It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: For example Google recently decided to shift its search …

Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key …

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Conversely, when the image of an organization or one of its brands becomes tarnished, sales revenues and profits can plummet. To improve response rates, advertisers …

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. Besides this, it can also be a great idea to add your local business to Google's 'My Business'. Make sure that you follow …

It is very important that you are careful about the various Google search engine guidelines on creating content. Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. It …

Remember that Google is a voting machine. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one …

Analytics play a very huge part in SEO and it is thus a very important SEO must do. By appealing to closely held values, marketers try to convince prospective customers that the company's products align with what they view as important. What have changed greatly are Google's results pages, mostly …

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without …