Clarification about web 2.0

Google, and other search engines like Yahoo and Bing, all tend to love longer content. Ads at the beginning of the video result in more impressions while those in the middle have the highest completion rate. The easiest way to optimize your website is to hire a SEO specialist to …

more ...

Having fun with plugins

Search engines exist to present their users with quality content - if they didn't, then they nobody would use them. So they 'reach out' to the internet and using complex lines of code (generally referred to as 'spiders') that literally crawl the web and latch on to web pages that fulfil …

more ...

Think like a human not a robot when it comes to sitemaps

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) You know that you build a customer list slowly, experimenting …

more ...

The lazy way to backlinks

By highlighting your website, you help Google better understand your site's data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no …

more ...

Headings and meta tags

A concrete visual displays something recognizable as a person, place, or thing. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. You need to understand where you are now in order to accurately assess your future rankings …

more ...

Hidden facts about analytics

Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. That's why it's called …

more ...

Take the stress out of CTR

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Change is the only constant you can count on in search engine optimization. Although …

more ...

Add analytics tracking to your site

You know how sometimes people hide content on the mobile version of their page? The basic idea of hybrid search engines is the unification of a variety of results, including organic spidered results, directory results, news results, and product results. Many people get stuck at the starting line when coming …

more ...

Adopt a customer centric view of gateway sites

Individuals can be sent emails based on geotargeting techniques. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting …

more ...


Cracking the content code

The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the …

more ...

Create an Engaging Web Presence by the use of social media

Analyzing web traffic is at the core of SEO activities. To successfully execute your search strategy, you should build its importance into every aspect of the organization-not just marketing. How do you write a clickable title that will draw people to your site and keep them on there without sounding …

more ...

Don't get too distracted by campaign level metrics

Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. Just think about this for a moment. Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can tickle …

more ...

Establish your position regarding web portals

The vast majority of shared hosting providers offer the PHP/CGI/MySQL platform. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword …

more ...

Everybody wants to push their brand name

You may not be familiar with Schema mark-up, however it's increasingly important and can do wonders for certain site's visibility. Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them …

more ...

Focus on ROI Instead of anchor text

An advertising agency might have relevant experience without representing a competitor. Instant communication creates the potential to generate buzz and excitement. Most dynamic websites today are running some sort of content management system (CMS). Know what they are going to do and don't accept non-answers on their direction.

The death …

more ...


Go long-tail and forget conversion rates

Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). A common misconception about SEO is that …

more ...

Google Loves Diversity

Start by getting into the mindset of a casual browser. Google's shifts and tweaks on ranking algorithms are happening more often. What you've learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but …

more ...

How to deal with scraping

The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant …

more ...

How to diagnose hits related issues

Google Recommendation From Google's point of view, one should avoid keyword stuffing (filling up one's pages with keywords indiscriminately) because it can be extremely detrimental to the ranking of the page. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of …

more ...

How to diagnose user generated content related issues

Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide an added boost to your comprehensive …

more ...

How to really understand rankings

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. This will not only improve your ranking, but will make your site much more valuable to your visitor. Give your website another run-through with Googlebot as …

more ...

I bet you didn't know this about web portals

When in doubt, follow your instincts and let your bottom line guide your decisions. It is also easy to fail to get the benefit of proper canonicalisation and consolidation of relevant primary content if you don't do basic housekeeping, for want of a better turn of phrase. This removes the …

more ...


Interesting facts I bet you never knew about metrics

The description meta tag should be a relevant and a descriptive sentence or two. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there …

more ...

Invest in SEM

Paid search is still search. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. The idea was that the more "backlinks" from other websites …

more ...

Learn to do citations like a professsional

Prefer information-rich pages over pages that lack content. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. When building your …

more ...

Lessons I learned about doorway sites

Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions - and the assumed answers within. The content on your blog or website is …

more ...

Make bounce rates a priority

Don't rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it's very unlikely that they will share it with strangers. Selling domain names is a big business. Google has told us for well over 10 years what …

more ...


More focus is put on offsite SEO

Meta search engines (theoretically) will save you time in getting to the search engine results you need. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting …

more ...

My thoughts on reporting

The fact is that for many people, the word Google is synonymous with the term search engine. If your Google keywords relate to your business or website, where is your site in the search results? SEO has the potential to promote companies, without them having to pay anything extra for …

more ...

Pay attention to page impressions

Your title tag needs to be written for humans - as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it's relevant and readable …

more ...

Random musings on long tail search

You can see this by looking in the upper right-hand corner of the Google search results page. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site …

more ...

Reasons why marketers love URLs

If your HTML forms contain drop-down lists for countries, regions, and cities, you can use a geo-IP database to provide for intelligent drop-down lists that will allow for faster navigation. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think …

more ...

Small but important things to observe about static pages

this is done in several forms. Your competitors will want to take your top spot away from you. When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays …

more ...


The secret behind web crawlers

When we're creating content, if we don't understand what the purpose is, then that's when we really get confused about what is good and what is just good enough. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed …

more ...