Reasons why marketers love Google algorithms

By downloading an app, a fast-food restaurant can identify a person's location, show him how far he is from the nearest outlet, and then provide walking or driving directions to that unit. Merely creating a Facebook page or posting videos to YouTube does not suffice. But you won't have any …

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I urge you to think about offsite SEO

Loyal customers are less inclined to make substitute purchases when other companies offer discounts, sales, and similar enticements. Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business works best online. Before Google's Panda updates, SEO …

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Unlocking the mystery of duplication

SEO-friendly content doesn't have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Add a site map to your webpage. Search engines can't index pages that it can't find easily. A site map can help search engines find everything on your site …

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How you will benefit from non reciprocal links

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. This can have a devastating effect on bounce rate. Don't duplicate title tags across your website, as this can negatively impact your visibility Google defines duplicate content as …

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Your key to success: webmaster tools

Be advised that certain keywords can be more expensive than others. Message arguments, product information, and benefits should be placed in the copy. According to a survey by iProspect, more than 60% of users click on organic search results. Search engines scan tags and categories to identify what products, blog …

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Short Story: The truth about metrics

Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. A sitemap is a file that tells …

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Recycle existing content

Direct-marketing agencies handle every aspect of a direct-marketing campaign through telephone orders (800 numbers), internet programs, and direct mail. it's crucial to know everything about it. If you're curious how dominant a site is in the engines, it's easy to look up their estimates on traffic measurement sites like Quantcast …

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Join Google Plus/Become Active

Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. If your HTML forms contain drop-down lists for countries, regions, and cities, you …

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Repurpose old keyword research

What is similar, though, is the actual SEO process. Be thorough, be complete. The higher amount of time required for the recognition of the quality, however, can be offset by the reduced total volume indexing. Ideally, you want to include your key phrases at no more than 2 percent to …

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We've reached a tipping point when it comes to link research

Marketers recognize the value of examining the major social media sites and those who use them. And keyword usage is where on page optimization begins to blend with off page optimization. Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join …

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Losing Focus on social media

Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. Using third-party applications will save you time. Customers now …

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Unlocking the mystery of widgets

Google is using many of its own or acquired tools and services to retain its grip on the search engine market. First, they make it easy for visitors to find content on your site, and second, they enable search engines to spider your site much quicker. One way of increasing …

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The truth about analysis

You notice a spike in organic traffic from a foreign market that piques your interest. When a page provides little to no actionable information, it is a waste of time for the visitors and is considered low quality. In addition to appropriated content or redirected links, duplicated internal material is …

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This SEO bird is definitely not going to fly

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. A product or brand with a high positive image retains control and channel …

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Design + offsite SEO = Greatness

PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. First, stop assuming SEO is dead because the rules changed. To start SEO …

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The ugly truth about meta tags

By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages. The link structure of the Web serves to bind together all of the pages that have been made public as …

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Higher Search Engine Rankings

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website's list of desired queries. This leads to an …

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Is this the end of link exchanges as we know it?

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for 'seo consultant' and you stuff every webpage with these keywords even if they have nothing to do with these …

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The ultimate revelation of indexed pages

Most cities in the US have events or groups that get together on any variety of fun topics and purposes. In the top five, where most users look? Other search engines are likely to follow suit eventually anyway, so it's advised that companies make their sites mobile-friendly sooner rather than …

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Clarification about web 2.0

Google, and other search engines like Yahoo and Bing, all tend to love longer content. Ads at the beginning of the video result in more impressions while those in the middle have the highest completion rate. The easiest way to optimize your website is to hire a SEO specialist to …

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Having fun with plugins

Search engines exist to present their users with quality content - if they didn't, then they nobody would use them. So they 'reach out' to the internet and using complex lines of code (generally referred to as 'spiders') that literally crawl the web and latch on to web pages that fulfil …

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Think like a human not a robot when it comes to sitemaps

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) You know that you build a customer list slowly, experimenting …

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The lazy way to backlinks

By highlighting your website, you help Google better understand your site's data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no …

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Headings and meta tags

A concrete visual displays something recognizable as a person, place, or thing. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. You need to understand where you are now in order to accurately assess your future rankings …

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Hidden facts about analytics

Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. That's why it's called …

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Take the stress out of CTR

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Change is the only constant you can count on in search engine optimization. Although …

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Add analytics tracking to your site

You know how sometimes people hide content on the mobile version of their page? The basic idea of hybrid search engines is the unification of a variety of results, including organic spidered results, directory results, news results, and product results. Many people get stuck at the starting line when coming …

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Adopt a customer centric view of gateway sites

Individuals can be sent emails based on geotargeting techniques. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting …

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Cracking the content code

The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the …

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Create an Engaging Web Presence by the use of social media

Analyzing web traffic is at the core of SEO activities. To successfully execute your search strategy, you should build its importance into every aspect of the organization-not just marketing. How do you write a clickable title that will draw people to your site and keep them on there without sounding …

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Don't get too distracted by campaign level metrics

Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. Just think about this for a moment. Getting screen time from visitors to a site depends on how well you know who you're trying to target and how much you can tickle …

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Establish your position regarding web portals

The vast majority of shared hosting providers offer the PHP/CGI/MySQL platform. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword …

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Everybody wants to push their brand name

You may not be familiar with Schema mark-up, however it's increasingly important and can do wonders for certain site's visibility. Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them …

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Focus on ROI Instead of anchor text

An advertising agency might have relevant experience without representing a competitor. Instant communication creates the potential to generate buzz and excitement. Most dynamic websites today are running some sort of content management system (CMS). Know what they are going to do and don't accept non-answers on their direction.

The death …

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Go long-tail and forget conversion rates

Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). A common misconception about SEO is that …

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Google Loves Diversity

Start by getting into the mindset of a casual browser. Google's shifts and tweaks on ranking algorithms are happening more often. What you've learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but …

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How to deal with scraping

The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant …

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