Facebook sells video advertising in an effort to capture advertising dollars. After the basic SEO technical elements, think about some of the other elements. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Have you ever tried to buy …

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Most major forms of advertising contain …

These messages are sent to every constituency, including customers, suppliers, and employees. The canonical URL tells you / Google what the source of a page is. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your …

Marketers recognize the value of examining the major social media sites and those who use them. And keyword usage is where on page optimization begins to blend with off page optimization. Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join …

A concrete visual displays something recognizable as a person, place, or thing. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. You need to understand where you are now in order to accurately assess your future rankings …

Start by getting into the mindset of a casual browser. Google's shifts and tweaks on ranking algorithms are happening more often. What you've learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but …

Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide an added boost to your comprehensive …

Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions - and the assumed answers within. The content on your blog or website is …

Meta search engines (theoretically) will save you time in getting to the search engine results you need. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting …

The fact is that for many people, the word Google is synonymous with the term search engine. If your Google keywords relate to your business or website, where is your site in the search results? SEO has the potential to promote companies, without them having to pay anything extra for …

When we're creating content, if we don't understand what the purpose is, then that's when we really get confused about what is good and what is just good enough. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed …

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. Another way to think about it is in the form of a search term. Make sure you design your web …

Internal hosting is usually employed for systems that carry sensitive information, such as databases and filesystems. You want your company's name to be one of the first results that they see. You notice a spike in organic traffic from a foreign market that piques your interest. While content and digital …

Search engines like unique content and content that is updated on a regular basis. That's one reason blogs tend to get indexed more quickly: they're being frequently updated (which is also a good reason to build your business site on a blog platform). Don't over promise in the title. Even …

When it comes to your online marketing, ask yourself: how much do you understand about SEO and PPC? A good SEO specialist knows how to write "click worthy" headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren't too long or short. From other …

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. A new form of data analytics is based on Search Engine Optimisation …

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). Google and other search engines are aggressively rolling …

The rise of social media on the Web has created a host of new signals that search engines can consider. Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible …

This is not a good situation for your website's SEO and user experience. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. The more I learn about search engine optimization, the more I 've come to rely on effective keyword research. Doing …

In SEO planning, instead of frequency, experts use opportunities to see (OTS) or the cumulative exposures achieved in a given time period. In the face of these cluttered conditions, firms continue to seek to be heard. The algorithms of search engines are always changing, and many web owners have suffered …

Equally, if not more important, is compliance with W3C standards (industry accepted HTML standards) and a sitemap. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course …

Submit an XML version of your sitemap through Google Webmaster Tools. Smaller companies typically lease DSL or fiber lines. It is believed that domain names with multiyear registration periods are looked at more favorably by search engines than their single-year counterparts. Links are still a critical element to Google's algorithm …

A common myth is that keyword density is the major determinant of a webpage's Google search ranking. The monitoring phase comprises just that: monitoring. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages …

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without …

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I'm not asking you to pad or copy and paste just to meet up with the ideal words count. Search engines also take into account the traffic generated by links from social …

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you're producing a valuable piece of content - which you all really should - then by virtue the keywords associated with the …

Whilst this keyword does indeed still cover a broad range of different types of football boots, narrowing it down to yellow boots does indeed make it less generic and as such, if you rank for a keyword such as this, it is likely that you will receive an average amount …

When comparisons are made, both brand awareness and message awareness increase. SEO is partly about building appropriate content and partly about getting people to link to you. Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you …

Search engine algorithms are based on a system of positive and negative weights or ranking factors as designed by the search engine's engineers or architects. Modern SEO, now, kind of has two major areas. Links are one of the top three factors that Google considers when deciding ranking, therefore, it …

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. It's clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its …

It is too hard to read and might complicate printing. Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot. This can be by permanently having …

When you add a link to your website, you are inviting users to leave your site. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. This is even more …

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. Consider what happens when …

The amount of money you need to spend to get a consumer who is totally unaware of your products or services to make a purchase is called an acquisition cost. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. For a list of known …

The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. It sees the same …

Do you click on sites that are not on the first page? Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media …

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Basically, while in times of building a new site the SEO plan …

This is an integrated approach to drives customers to your business through a web portal. Create a list of your closest competitors. Many CMS systems come with built-in review functionality. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define …

The optimal mix for an objective dealing with brand recognition will be different than when brand recall serves as the objective. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it …

Focus on your most important pages. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back …