Meaty meta descriptions may affect your indexed pages tactics

Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. Staying on top of SEO takes a lot of research and experimentation. Google's algorithms are constantly updated so it's important to stay tuned into the latest news. With this …

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Less is always better when it comes to onsite SEO

Do not copy another site's content without asking permission first. It's bad for you, the site you're copying from and the reader too. Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. A well-planned structure makes …

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How you will benefit from non reciprocal links

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. This can have a devastating effect on bounce rate. Don't duplicate title tags across your website, as this can negatively impact your visibility Google defines duplicate content as …

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Short Story: The truth about metrics

Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. A sitemap is a file that tells …

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Losing Focus on social media

Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. Using third-party applications will save you time. Customers now …

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This SEO bird is definitely not going to fly

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. A product or brand with a high positive image retains control and channel …

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Design + offsite SEO = Greatness

PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. First, stop assuming SEO is dead because the rules changed. To start SEO …

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Clarification about web 2.0

Google, and other search engines like Yahoo and Bing, all tend to love longer content. Ads at the beginning of the video result in more impressions while those in the middle have the highest completion rate. The easiest way to optimize your website is to hire a SEO specialist to …

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Hidden facts about analytics

Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. That's why it's called …

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Cracking the content code

The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the …

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Create an Engaging Web Presence by the use of social media

Analyzing web traffic is at the core of SEO activities. To successfully execute your search strategy, you should build its importance into every aspect of the organization-not just marketing. How do you write a clickable title that will draw people to your site and keep them on there without sounding …

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Focus on ROI Instead of anchor text

An advertising agency might have relevant experience without representing a competitor. Instant communication creates the potential to generate buzz and excitement. Most dynamic websites today are running some sort of content management system (CMS). Know what they are going to do and don't accept non-answers on their direction.

The death …

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How to really understand rankings

If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. This will not only improve your ranking, but will make your site much more valuable to your visitor. Give your website another run-through with Googlebot as …

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I bet you didn't know this about web portals

When in doubt, follow your instincts and let your bottom line guide your decisions. It is also easy to fail to get the benefit of proper canonicalisation and consolidation of relevant primary content if you don't do basic housekeeping, for want of a better turn of phrase. This removes the …

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Invest in SEM

Paid search is still search. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. The idea was that the more "backlinks" from other websites …

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Pay attention to page impressions

Your title tag needs to be written for humans - as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it's relevant and readable …

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Things about analytics you have to experience yourself

Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by …

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Why 301 redirects matter

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. Local Keywords - When it comes to local SEO, local …

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Are you making these ROI errors?

A so-called website blocker is something that prevents search engines from accessing the site One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. When it comes to search engine optimisation the information available …

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I bet you didn't know this about splogs

And keyword usage is where on page optimization begins to blend with off page optimization. Slow website performance can affect how much of your site gets crawled. But many applications that previously were remote to what we used to judge SEO no more are. Your website won't be found if …

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Learn how to start with anchor text

If the domain has not been renewed during the domain redemption period, the domain is deleted from the domain registry within the next five days. A high authority site will rank much faster than you. The number, accuracy and quality of your business' local citations improve its chances of featuring …

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The hidden agenda of content

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

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The professional approach to user generated content

It may be a long time before the majority of people switch to Bing, if they ever do. The most important targeting decision is to figure out who the target actually is. Communications goals differ depending on the stage in the buying process. Search engines see millions of searches a …

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The truth about search engine spiders

In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. For the longest time, Google stated that it would view listings on web directories as a good thing. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these …

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Who else wants to be successful with 301 redirects

As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides …

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Who else wants to know the mystery behind blogs ?

When you delete one or more posts or pages from your site, there's often collateral damage. You cannot possibly target every search engine that exists. Good transaction sites take advantage of the Web to gather information about customer demographics, needs, and preferences and to test response to special offers. Sitting …

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Aligning your goals in relation to html

Strive to provide unique content. Historically, the primary audiences for private labels were price-sensitive individuals and low-income families. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have …

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Analyse your existing static pages

Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. Instead, focus on the quality of the inbound links. You cannot possibly target every search engine that exists. At times, this could be a call to action for further research …

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Don't forget quality

It's particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to. SEO is a set of practices and techniques to optimize a website to get it to the top of the …

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Here's what industry insiders think about ROI

Smartphones and tablets grant consumers access to thousands of apps and the ability to operate using the cloud. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. The search engine page rankings are important. Increasing sales should be viewed as a by- …

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Latest developments in web portals

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Conversely, when the image of an organization or one of its brands becomes tarnished, sales revenues and profits can plummet. To improve response rates, advertisers …

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Warning: These mistakes could destroy your text links

Writing a good description can compel a person to click on that result. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Visual content is more important than ever. It manages to supplement text in the best possible way …

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Establish your position regarding anchor text

Or the second page, where a mere 10% of users wander? Prioritize keywords and phrases, plurals, singulars and misspellings. This is not good attention. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using …

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The hidden agenda behind duplication

Besides keywords, what determines how well your pages rank in search results? Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. If your site isn't mobile optimized, you're at a serious search disadvantage. Conversion is a cost-effective …

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