Thinking about anchor text makes everything OK

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. If search users commonly misspell a keyword, you should identify and use it. This keyword list …

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Why I hate web portals

Search engines are unique - as the words used on a webpage can be matched with whatever a user types into their search. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the …

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Hidden facts about comment spam

All other promotions opportunity analysis processes are tied to the identification of key customers. However, much like onions (and ogres), SEO has many layers. Why not try replacing it with another one that could work better. The goal shouldn't be to generate links, it should be to generate buzz or …

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How we improved our offsite SEO in on week

Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like 'furniture', 'online shopping' is a very difficult task. In fact if you know how to optimize long tail keywords, you …

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The death of inbound links

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. Search engine optimization, or SEO …

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The philosophy of rankings

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There's no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their …

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The ugly truth about metrics

For instance, someone watching TV and texting a friend atthe same time is grazing. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a …

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The ultimate revelation of SEO

Let's say it's a perfect world. You're ranking high for your target keyword and have great copy on display... One should always keep an eye on those who want to take your spot. RankBrain consolidates information on user's intent and determining the level of satisfaction on Google. By including RankBrain …

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The worst advice I've heard about scraping

And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. In my experience, poorly optimised images are one of the biggest factors behind a slow page …

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What is the single best piece of SEO advice?

Are they cloaking their information? There is no registration or fee. Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work. Hacking in the classic sense involves exploiting vulnerabilities in a system or network.

Skyscraper content is a no-brainer

Setting up, planning and executing an …

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Your key to success: keyword research

The Worldwide Web Consortium (W3C) has a full guide to language declaration. It's not too tricky, you just need to add the right tags. SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and …

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Consider inbound links at the inception

Owning multiple domain names is the norm today to protect and enhance your brand. Never start a new sentence on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph. Search engine indexing is not an entirely automated process …

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Quick tips regarding bread crumbs

The O in SEO (optimization) is where the different layers come in. Over the last several years, Google has made huge strides in driving better UX (user experience). Developing a sound technical strategy involves many technical considerations. Through the years, SEO Specialists have employed numerous advertising approaches.

Never changing Google …

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We've reached a tipping point when it comes to onsite SEO

Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. For many of us, the search box has become our entry point to …

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Why I hate offsite SEO

SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages …

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Write a 1000+ words article about social media

It may be your best option if nothing on the market fits your online software requirements. This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. A blog is a form of online journal …

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Competitor Tracking

Viral marketing helps a company garner interest when a message is sent along via email or a re-post by consumers. Consumer product manufacturers spend more on trade promotions directed toward retailers. A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular …

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Follow a consistent cadence towards long tail search

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Assessing which keywords to go after first is a crucial second step …

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Unexpected ways non reciprocal links can help with getting your website noticed

both execute the same functions and possess the same skills. Deciders are individuals who authorize the purchase decisions. Individual lifetime value calculations normally only contain costs for single customers. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base.

Optimise your …

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Write a 1000+ words article about anchor text

A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use …

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