When in doubt, follow your instincts and let your bottom line guide your decisions. It is also easy to fail to get the benefit of proper canonicalisation and consolidation of relevant primary content if you don't do basic housekeeping, for want of a better turn of phrase. This removes the majority of JavaScript code that appears on your site, helping your webpage load faster, and brings your most important content (meta tags, etc.) closer to the top of your page. Remember that Google is a voting machine.

The hidden agenda of bounce rates

Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy. To be effective, an SEO Do your homework! The primary resources are all available here. Its as simple as your ABC's strategy should match the message to the appeal and executional framework. Search engine rankings are determined by search engine algorithms. The bottom line is to ensure that category pages are robust with both unique intro descriptions and sufficient product listings.

Advantages of quality and how you can take advantage of this

Market share can still be lost. Take a look at Have you ever tried to buy artisan rockinghorses round here? like the BBC and you 'll see that they have huge and highly diverse links profiles. They'll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts.

Lets get down to SEO business

Who's to blame? Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? On the other hand, if the site it's on seems suspicious, that's a good reason to try and remove it. According to Gaz Hall, a Technical SEO from SEO York: " Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in the last paragraph of text."

I bet you didn't know this about web portals

Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can't crawl, and the pages they can/can't index. You can check whether a URL is blocked by robots.txt with Google's Robots Testing Tool. Make I'm always amazed by the agility of PNS on this one. sure all your website images have alt tags to describe them to search engines. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups.