Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. Staying on top of SEO takes a lot of research and experimentation. Google's algorithms are constantly updated so it's important to stay tuned into the latest news. With this …

Products with strong brand equity are often chosen over products with low brand equity or brands that employees in other firms know less about. Not every link is created equal. Every site has links that are less important or link to pages that don't change (e.g., a site map …

Your aim here is to inform the webmaster of the dead link and provide an alternative link, your link. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain …

Do not copy another site's content without asking permission first. It's bad for you, the site you're copying from and the reader too. Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. A well-planned structure makes …

Facebook sells video advertising in an effort to capture advertising dollars. After the basic SEO technical elements, think about some of the other elements. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Have you ever tried to buy …

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text …

Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to …

When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing's primary goal isn't just another form of advertising. Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results …

Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages"). If there is one page which should be optimized for generic keywords, it is your homepage. At first, you will need to do this manually. This increasing demand for highly-specialised information is forcing …

And for that a solid digital marketing and SEO strategy should be in place. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. This output serves as the input to the …

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Most major forms of advertising contain …

Generally speaking you don't want orphan pages (those that aren't linked to by other pages), nor do you want an overly-messy link structure. Finding meaningful ways to incorporate photos and visuals into the brand experience becomes the marketing challenge. Gut, brain, intuition, emotional intelligence, whatever you want to call it …

Why are you the right choice? SEO is not meant to garner as many web traffic as you can to sell your items. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you …

You can stop improving certain pages, but the site as a whole can always be improved. The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. Brands can also be different but should …

Search engines will penalise pages it thinks don't provide enough value as visitors prefer informative and high quality results. The best key phrases would automatically fall into place naturally, as you write the article. And that's what Google is looking for. The clearer the picture you have at the start …

These messages are sent to every constituency, including customers, suppliers, and employees. The canonical URL tells you / Google what the source of a page is. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your …

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. Phrases like …

The search engines attempt to measure the quality and uniqueness of a website's content. One method they may use for doing this is evaluating the document itself. Well-ranked sites (utilizing only organic SEO techniques) can significantly reduce marketing expenditures. Goals guide marketers by providing a clear idea of what the …

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. To help answer those questions, here's a look at what makes content evergreen and why that matters for your content strategy. It's also important to understand that SEO …

Brand spiraling may be used to combine the internet program with advertising in traditional media. If content or comments made about the brand fit the search terms, then the quality of those interactions increases and various search engines assign greater credibility to the brand. nbound links are still very important …

By downloading an app, a fast-food restaurant can identify a person's location, show him how far he is from the nearest outlet, and then provide walking or driving directions to that unit. Merely creating a Facebook page or posting videos to YouTube does not suffice. But you won't have any …

Loyal customers are less inclined to make substitute purchases when other companies offer discounts, sales, and similar enticements. Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business works best online. Before Google's Panda updates, SEO …

SEO-friendly content doesn't have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Add a site map to your webpage. Search engines can't index pages that it can't find easily. A site map can help search engines find everything on your site …

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. This can have a devastating effect on bounce rate. Don't duplicate title tags across your website, as this can negatively impact your visibility Google defines duplicate content as …

Be advised that certain keywords can be more expensive than others. Message arguments, product information, and benefits should be placed in the copy. According to a survey by iProspect, more than 60% of users click on organic search results. Search engines scan tags and categories to identify what products, blog …

Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). Once the major SEO work is done in the implementation phase, the focus will be on website maintenance. A sitemap is a file that tells …

Direct-marketing agencies handle every aspect of a direct-marketing campaign through telephone orders (800 numbers), internet programs, and direct mail. it's crucial to know everything about it. If you're curious how dominant a site is in the engines, it's easy to look up their estimates on traffic measurement sites like Quantcast …

Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. If your HTML forms contain drop-down lists for countries, regions, and cities, you …

What is similar, though, is the actual SEO process. Be thorough, be complete. The higher amount of time required for the recognition of the quality, however, can be offset by the reduced total volume indexing. Ideally, you want to include your key phrases at no more than 2 percent to …

Marketers recognize the value of examining the major social media sites and those who use them. And keyword usage is where on page optimization begins to blend with off page optimization. Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join …

Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. Using third-party applications will save you time. Customers now …

Google is using many of its own or acquired tools and services to retain its grip on the search engine market. First, they make it easy for visitors to find content on your site, and second, they enable search engines to spider your site much quicker. One way of increasing …

You notice a spike in organic traffic from a foreign market that piques your interest. When a page provides little to no actionable information, it is a waste of time for the visitors and is considered low quality. In addition to appropriated content or redirected links, duplicated internal material is …

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. A product or brand with a high positive image retains control and channel …

PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. First, stop assuming SEO is dead because the rules changed. To start SEO …

By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages. The link structure of the Web serves to bind together all of the pages that have been made public as …

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your …

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website's list of desired queries. This leads to an …

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for 'seo consultant' and you stuff every webpage with these keywords even if they have nothing to do with these …

Most cities in the US have events or groups that get together on any variety of fun topics and purposes. In the top five, where most users look? Other search engines are likely to follow suit eventually anyway, so it's advised that companies make their sites mobile-friendly sooner rather than …